About SMU PD25

Entertainment

(Top row, left to right) Tan Bing Hui (Deputy (Production), Gary (Deputy (Show Programming)

(Bottom row, left to right) Melisa (Deputy (Production)), Xin Yi (Director (Entertainment)), Yap Xiu Hui Salin (Deputy (Show Programming))

What do we do?

We curate and coordinate performances, managing stage production and overseeing sound and lighting. We ensure performances run smoothly, support all acts, and keep the energy high, creating unforgettable moments that aligns with the theme of Patron’s Day 2025. Get ready for an epic celebration!

Who do we work with?

We work closely with SMU student performers, external talents, our partners, the Office of Student Life, and technical vendors to curate and coordinate performances.

Finance

(Left to right) Deeksha Saravanan (Director), Natalie Kerk (Deputy Director)

What do I do?

We oversee the Organising Committee's compliance with SMU's procurement procedures. We meticulously track, account for, and process all PD25-related expenses, ensuring timely reimbursement. 

Who do I work with?

We work closely with the PD25 departments to ensure a smooth reimbursement process. 

Human Resource

(Left to right) Faith Khoo Chyi Hui (Director HR), Lam Wen Ting (Deputy Director HR)

What do we do?

We facilitate administrative matters such as OnTRAC applications for everyone involved in Patrons’ Day - from Organising Committee members to Associates and Helpers. We plan timely mass meetings and ensure that the PD committee is well bonded through cohesions.

Who do we work with?

We work closely with SMU Centre for Social Responsibility (C4SR) for onboarding and the awarding of Community Service Programme (CSP) hours across.

Marcomms

(Left to right) Julianna Bettina Siy Gawson (Deputy Director), Isabel Neo Zi Lin (Director), Christine Sia (Deputy Director), Norman Ng Zheng Yu (Deputy Director)

What do we do?

We bring PD25 to life through an array of exciting communication channels, to capture the attention of students and the public alike! With an integrated marketing plan, executed through strategic touch points across digital and offline channels, we’re here to spread the buzz about PD25 and drive intent.

Who do we work with?

We collaborate with the PD25 departments, external vendors and student influencers to boost promotional efforts and expand our reach to drive footfall.

Operations & Logistics

(Left to right) Roop Amandeep Singh (Deputy Director), Hailey Yang (Deputy Director), Chong Jun Yen (Director), Cheryl Yeo Kai Teng (Deputy Director), Teresa Jasmine (Deputy Director)

What do we do?

We manage the entire operational flow of the roadshow and PD25, to ensure a seamless execution by managing logistics, securing permits, planning contingencies, and coordinating logistics with both internal teams and external partners. From start to finish, we ensure a smooth and successful execution of the event.

Who do we work with?

We work with various external vendors to secure essential logistics, maintain event cleanliness, and prioritise the safety of attendees. We also partner with SMU's Civil Defence Lionhearters to provide first aid support throughout PD25.

Partnerships

(Left to right) Ivan Boey (Deputy), Rayson Tan (Director), Lim Shyn Ru (Deputy)

What do we do?

We engage with prospective and returning partners to achieve mutually beneficial collaborations to elevate the PD25 experience through exciting offerings and activities. We offer businesses a platform to showcase their brand through activities that resonates with the consumers, ultimately enhancing the overall PD25 experience.

Who do we work with?

We work closely with our partners and the PD25 departments to offer exciting activities, products and prizes to heighten the celebration.

SMU Makers

(Left to right) Tan Hui Ling (Deputy Director), Chen Tongshan (Director), Shirely (Deputy Director)

What do we do?

SMU Makers brings the SMU community together—undergraduate, alumni, and staff—to support their entrepreneurial journeys by providing them a platform to promote their handicraft. Working toward making an impact with every creation.

Who do we work with?

We work closely with our SMU Makers and SMU Institute of Innovation and Entrepreneurship (IIE).

Sustainability

(Left to right) Gabriel Alexander Wong Jun Yi (Director), Clara Ng Sze Hwee (Deputy Director)

What do we do?

We promote a holistic approach to sustainability by combining engaging activities and impactful initiatives that inspires the community to contribute towards a more sustainable future.

Our Go Green with SMOO program offers an engaging carnival experience that inspires sustainable living, while SMU(LTIPLY) fosters a pay-it-forward spirit, an initiative that celebrates the extended SMU Community.

Who do we work with?

We primarily work with SMU offices and external vendors for our initiatives and set-up respectively.

Design

Ng Ka Yan (Director)

What do we do?

We are responsible for creating and implementing a consistent brand identity across various collaterals, such as outdoor display, banners, signages, EDM, social media and more. We strive to ensure a cohesive visual representation of PD25, enhancing recognition and impact.

Who do we work with?

We work closely with the PD25 departments to create collateral for effective communication with the target audience.

Web Tech

Tan Jun Keong, Darryl (Director)

What do I do?

We collaborate closely with multiple stakeholders to collect essential assets so as to design an attractive, user-friendly, and informative Patron's Day (PD) website that provides an engaging experience for all visitors!

Who do I work with?

We work closely with the PD25 departments and SMU Integrated Information Technology Services (IITS) to build the website.